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Jamaica is on the verge of a new sound: One that is as informed by the island’s own creations, reggae and dancehall, as it is by hip-hop and all manner of global influence. Stepping boldly into this future comes Royal Blu, whose multi-faceted vocal delivery finds him easily maneuvering between the roles of a rapper, dancehall deejay and singer. For his second single of 2019, Blu connects once more with beatmaker J.L.L. (producer of his recent single “Style and Pattern”) for “Hype,” a self-assured commentary on the notions of hype, hard work and talent. “Hype” is out May 31 through Delicious Vinyl Island, which will release Royal Blu’s as-yet untitled EP later this year.


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